NEW IN & EXCLUSIVE | Celebrating 100 Years
To celebrate our 100th anniversary, we have partnered with some of the world's most esteemed brands, to bring you ten new and exclusive limited edition watches over the course of the next year.
We are proud to announce our first exclusive release with Girard-Perregaux, the Laureato 42mm. Laureato, the iconic Girard-Perregaux collection born in 1975 and 100% developed in-house from the outset, offers a blend of authentic and distinctive design.
LAUREATO 42MM
Two-tone has always had a special place within the Laureato collection since its origin. This limited edition of 50 pieces, bringing together a steel casing and refined pink gold elements, pays tribute to the timeless colour and material combination that adorned every generation of Laureato.
Shop The Watch Shop All Girard-PerregauxAbout Girard-Perregaux
Girard-Perregaux is one of the oldest fine watchmaking manufactures still in operation in Switzerland today. Their history is dotted with exceptional creations that bridge aesthetics and functionality to reveal the value of time since 1791.
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UPCOMING EXCLUSIVE RELEASES
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OMEGA Speedmaster Collection
After rigorous training and testing, NASA issued an OMEGA Speedmaster Chronograph to astronaut Neil Armstrong for use during the Apollo 11 mission of July 1969 - a feat for man, and horology! Since then, an OMEGA Speedmaster Moonwatch has been part of all six moon landings.
Shop The CollectionThe 1930s
The 1940s
The 1950s
The 1960s
The 1970s
The 1980s
The 1990s
The 2000s
Watches of Switzerland story begins in 1924 with a gentleman named Maurice Lane, who forms a company selling watches by mail order. G&M Lane & Co as Watches of Switzerland was originally known, opens its first office at 26 Ludgate Hill, in the City of London.
By the 1960s, Watches of Switzerland builds a reputation for selling the finest Swiss watches and offering an unrivalled standard of service. As a result of this, leading luxury Swiss watch brands began advertising its collaboration with Watches of Switzerland, the beginning of our strong brand partnerships.
In the 90th year of Watches of Switzerland, the “Golden Triangle” is launched with the opening of a flagship showroom at 155 Regent Street, Europe’s largest showroom devoted to luxury watches – a feat of both staggering design and horological excellence – followed by the launch of a store on Oxford Street in October 2015 and Knightsbridge in June 2016.
In 2018, Watches of Switzerland went international and now has showrooms spanning seven states including New York, New Jersey, Nevada, Massachusetts, Texas, Minnesota and Ohio.
VISIT US IN A SHOWROOM
Our world is one of horological obsession. Finding the luxury timepiece for you is what makes us tick, and thus we endeavour to make our showrooms and the service within them extraordinary.
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© 2024 Watches of Switzerland
Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secured Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.
*Next day delivery available on most items. See product pages for more information.
